ITB Americas is the first and only tourism trade show covering North America, Central America, South America, and the Caribbean. This event will focus on all segments of the tourism industry, from adventure tourism to travel technology. The first edition will take place in Guadalajara, Mexico, and aims to position Mexico as a global tourism powerhouse. ITB Americas seeks to boost tourism growth in the region, representing one of the largest and fastest-growing tourism markets in the world.

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